Case Study: W&G Baird and the Print Solutions Agreement
At NWUPC, we’re committed to helping members access trusted, high-quality suppliers who deliver real impact. Our Print Solutions DPS Agreement is designed to save members time and resources while ensuring compliance, value for money, and consistent results. This case study with Teesside University demonstrates how aligning with the Framework can support effective supplier partnerships and deliver outstanding outcomes in marketing and student-focused print.
Teesside University has enjoyed a successful partnership with W&G Baird, one of Northern Ireland’s leading commercial printers, since 2020. Over four years on, this collaboration has delivered a wide range of high-quality marketing and student-focused print materials that have been integral to the university’s recruitment and engagement activities. This partnership closely aligns with their principles—ensuring compliant procurement, competitive value, and consistent access to a trusted supplier.
Nature and Scope of the Contract
W&G Baird was originally appointed to manage Teesside University’s large-scale prospectus print runs. Over time, their role has expanded to cover a broad suite of marketing products, reflecting the flexibility and reliability of their service.
Key deliverables include:
- Prospectuses – flagship publications requiring high-volume, premium-quality output.
- Course brochures – engaging resources to support student recruitment.
- Open day maps and collateral – time-sensitive, student-focused materials essential for events.
This arrangement has enabled Teesside University to benefit from W&G Baird’s expertise across multiple projects, providing both value for money and assured quality.

Alignment with Wider Framework Needs
The collaboration between Teesside University and W&G Baird demonstrates the type of service that the NWUPC Framework makes accessible to members across the higher education sector.
W&G Baird’s ability to deliver complex, deadline-driven projects within set budgets is directly comparable with the broader requirements of NWUPC members. Benefits include:
- Dedicated account management – ensuring continuity and smooth delivery.
- Rigorous quality assurance – delivering accuracy, consistency, and a premium finish.
- Budget adherence – balancing cost efficiency with exceptional quality.
- Flexibility – managing both large-scale projects and ad hoc requirements with equal commitment.
Contract Outcomes
Through multiple procurement cycles, W&G Baird has consistently delivered to the highest standard, reinforcing their role as a trusted supplier to Teesside University.
Their responsiveness to time-critical projects, such as open day materials, has been especially valuable. With robust production capacity and proactive account management, W&G Baird has ensured that even urgent requirements are met without compromise.
Print Specification Snapshot
- Types of print: Prospectuses, brochures, maps, and marketing collateral.
- Quality: High-resolution print for sharp, visually impactful output.
- Volume: From large-scale prospectus runs to short ad hoc jobs.
- Formats: A wide range tailored to project needs.
- Delivery: Always aligned with university deadlines.
- Budget: Consistent adherence to agreed parameters.
- Additional services: Dedicated account management and quality checks.
Conclusion
The partnership between W&G Baird and Teesside University showcases the value of collaborative procurement in action. By delivering a combination of reliability, creativity, and cost-efficiency, W&G Baird has become a trusted supplier for the university’s marketing and recruitment requirements.
This case study highlights how NWUPC’s Print Solutions Framework can help members access best-in-class suppliers while benefiting from compliance, value for money, and long-term partnerships that support institutional goals.
Find out more about how to call off under the Print Solutions DPS Agreement (PRI3173 NW).
Client Contact
Chris Lofthouse, Graphic Design
📞 01642 342 284 | 📧 C.Lofthouse@tees.ac.uk
Supplier
W&G Baird – Print Solutions